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Results: 11-20 of 2,736

Memes in advertising: a copyright mess
  • Squire Patton Boggs
  • Australia, USA
  • September 2 2013

Memes are, without a doubt, the greatest thing about the internet. There is an entire sub-culture of the English speaking world that exists around


Look before you blog! The case of Nextra Australia v Fletcher
  • Holman Webb
  • Australia
  • September 15 2014

Owners of businesses need to exercise care when making comments online about their competitors or industry, even where those comments are posted on a


How the Nurofen Specific Pain Range marketing strategy was undone as misleading by the ACCC
  • Cordato Partners
  • Australia, New Zealand, United Kingdom
  • January 12 2016

It was a brilliant marketing strategy instead of marketing the fast-acting Nurofen for pain relief as one product effective for a range of pains (as


Google AdWords and the UK Interflora case
  • Piper Alderman
  • Australia
  • September 19 2013

For some businesses, Google AdWords offers an easy means of increasing brand recognition and profile amidst almost endless search engine results


Specsavers v Luxottica
  • MARQUE Lawyers
  • Australia
  • July 18 2013

There's a fine line between acceptable advertising BS, or puffery, and misleading or deceptive conduct. Often you only find out that you've crossed


Faces in advertising and on packaging: what effect do they have on consumer behaviour?
  • Griffith Hack
  • Australia
  • November 8 2013

As a regular item in NeedToKnow: Trade Marks, I highlight a scientific or psychological study on consumer behaviour that has caught my attention


AOD-9604: patents, peptides, performance and.cellulite?
  • Phillips Ormonde Fitzpatrick
  • Australia
  • May 14 2013

Australia is no stranger to sporting scandals. Cricket's "John the bookmaker" affair, horse racing's "Fine Cotton" scandal and any number of player


Update: Australian Olympic Committee, Inc. v Telstra Corporation Limited 2016 FCA 857
  • Hall & Wilcox
  • Australia
  • August 4 2016

The Olympic Games is the largest sporting event in the world. Viewed by billions of people worldwide, many companies understandably seek to associate


Defamation update: Are hurt feelings a trivial matter?
  • The Commercial Bar Association of Victoria
  • Australia
  • November 23 2016

To what extent are a defamation plaintiff’s hurt feelings relevant to the defence of triviality? On 20 October 2016, the majority of the Queensland


Clicks and mortar: the evolving relationship between online and in-store shopping in the Australian market
  • DLA Piper LLP
  • Australia
  • November 10 2016

When e-commerce initially established itself in the Australian marketplace, industry experts predicted the imminent death of brick and mortar -