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Results: 1-10 of 105

Google AdWords and the UK Interflora case
  • Piper Alderman
  • Australia
  • September 19 2013

For some businesses, Google AdWords offers an easy means of increasing brand recognition and profile amidst almost endless search engine results


Differing approaches by English and Australian courts to defamation on social media
  • Piper Alderman
  • Australia, United Kingdom
  • June 26 2014

In a judgment handed down on 29 November 2013 in Mickle v Farley, Judge Elkaim of the District Court of NSW found that a former Orange High School


IPT alert: more changes for Google trade marks policy in Australia
  • Piper Alderman
  • Australia, New Zealand
  • July 30 2014

From 28 July 2014, Google will permit Australian advertisers use a trade mark in the text of an advertisement if: they are a reseller of goods and


Legal traps when buying or selling a business with followers, likers or subscribers
  • Piper Alderman
  • Australia
  • April 4 2014

We all know that social media provides businesses with an effective way to interact with existing and potential customers and promote their goods or


Liability of businesses for user posted content on social media platforms
  • Piper Alderman
  • Australia
  • December 10 2012

The Advertising Standards Bureau (ASB) has recently determined that material appearing on a business’ Facebook page is a form of marketing and advertising


Larrikin Music Publishing Pty Ltd v EMI Songs Australia Pty Limited: kookaburra gets the last laugh
  • Piper Alderman
  • Australia
  • March 26 2010

The decision concerned allegations including breach of copyright in respect of the pop song "Down Under", recorded in 1979 and again in 1981 by Men at Work


Specsavers loses eye case Luxottica glasses raised once again
  • Piper Alderman
  • Australia
  • July 31 2013

Upon setting up in Australia about 5 years ago, Specsavers has fought hard to achieve a share of a retail optometry market reportedly worth over $1b a


Eyes on the prize: Specsavers loses out to Luxottica in misleading advertising case
  • Piper Alderman
  • Australia
  • November 5 2013

In its latest legal dispute in Specsavers Pty Ltd v Luxottica Retail Australia Pty Ltd, Specsavers challenged three specific types of representation


Product labelling and the ACCC - place of origin and credence claims
  • Piper Alderman
  • Australia
  • September 1 2014

One of the current priorities of the ACCC is the issue of product labelling, credence claims and representations made in relation to place of origin


ACCC’s Google fail: no result for ACCC’s Google search
  • Piper Alderman
  • Australia
  • April 22 2013

The case of Google v ACCC looks at the liability of online publishers for displaying false representations made by advertisers. Previously decided