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VRARThe Look Ahead (and All Around...) in Advertising
  • Manatt Phelps & Phillips LLP
  • USA
  • January 5 2017

Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the


CARU: "Selfie Mic" Ads Give Kids the Wrong Impression
  • Manatt Phelps & Phillips LLP
  • USA
  • December 29 2016

The makers of the "Selfie Mic" should discontinue advertising claims that imply children under the age of 13 can use all the features of the toy


Consumer Groups, Lawmaker Express Concern Over “Spy Toys”
  • Manatt Phelps & Phillips LLP
  • USA
  • December 22 2016

Toys that purportedly spy on children are the subject of a new complaint filed with the Federal Trade Commission. Senator Ed Markey (D-Mass.) also


VR in 2016: Year in Review
  • Manatt Phelps & Phillips LLP
  • USA
  • December 21 2016

Around this time last year we were all looking forward to what we thought would be the biggest year yet for VR, when consumers would finally be able


Special focus: the FTC watches smart TV
  • Manatt Phelps & Phillips LLP
  • USA
  • December 15 2016

In older, simpler times, families would gather together and watch the TV. A key takeaway from last week's Federal Trade Commission Fall Technology


What’s Next in OTT
  • Manatt Phelps & Phillips LLP
  • USA
  • November 22 2016

For those who preach "content is king," there's never been a more exciting time, with the continued growth of companies in OTT services, including all


Ad Industry Will Fight FCC Privacy Rules
  • Manatt Phelps & Phillips LLP
  • USA
  • November 17 2016

Angering the advertising industry and likely triggering litigation, the Federal Communications Commission voted to move forward with privacy


DAA to Launch Cross-Device Privacy Enforcement in February
  • Manatt Phelps & Phillips LLP
  • USA
  • November 4 2016

Are you ready? The Digital Advertising Alliance announced that it will begin enforcing the industry's cross-device privacy code beginning February 1


Negative Option Billing Ban for Marketers of Skincare Products
  • Manatt Phelps & Phillips LLP
  • USA
  • October 27 2016

A group of 29 defendants are subject to a permanent ban on deceptive marketing and negative option billing pursuant to an order obtained by the


Why Integration Should Be the New "New"
  • Manatt Phelps & Phillips LLP
  • USA
  • October 18 2016

M&A is not new news. Convergence throughout media and technology segments crosses our newsfeeds on a daily basis. And we are going to continue to see