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VRARThe Look Ahead (and All Around...) in Advertising
  • Manatt Phelps & Phillips LLP
  • USA
  • January 5 2017

Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the


FTC Pressure Mounts, App Maker Settles
  • Manatt Phelps & Phillips LLP
  • USA
  • December 29 2016

The marketers behind an app designed to measure blood pressure reached a deal with the Federal Trade Commission over allegedly deceptive claims about


CARU: "Selfie Mic" Ads Give Kids the Wrong Impression
  • Manatt Phelps & Phillips LLP
  • USA
  • December 29 2016

The makers of the "Selfie Mic" should discontinue advertising claims that imply children under the age of 13 can use all the features of the toy


FTC Rules Against "All Natural" Sunscreen Maker
  • Manatt Phelps & Phillips LLP
  • USA
  • December 29 2016

In a final order, the Federal Trade Commission granted summary decision against California Naturel, Inc. for falsely advertising its sunscreen


Consumer Groups, Lawmaker Express Concern Over “Spy Toys”
  • Manatt Phelps & Phillips LLP
  • USA
  • December 22 2016

Toys that purportedly spy on children are the subject of a new complaint filed with the Federal Trade Commission. Senator Ed Markey (D-Mass.) also


FTC Reports on Disclosure Workshop
  • Manatt Phelps & Phillips LLP
  • USA
  • December 22 2016

Following its September workshop, the Federal Trade Commission published a report on “Putting Disclosures to the Test.” Almost 1,000 individuals


Paid Reviews Cost Companies $175,000, Enforcement Action
  • Manatt Phelps & Phillips LLP
  • USA
  • December 22 2016

Two companies have settled with the New York Attorney General's Office after being accused of paying consumers for positive reviews by agreeing to


Smart Thermostat Claims Survive NAD Scrutiny
  • Manatt Phelps & Phillips LLP
  • USA
  • December 22 2016

Nest Labs can support advertising claims that appeared in a New York Times print ad for its smart thermostat product, the National Advertising


CFPB Acts Against Three Reverse Mortgage Companies
  • Manatt Phelps & Phillips LLP
  • USA
  • December 21 2016

The Consumer Financial Protection Bureau entered into consent orders with three reverse mortgage companies alleging each committed deceptive


VR in 2016: Year in Review
  • Manatt Phelps & Phillips LLP
  • USA
  • December 21 2016

Around this time last year we were all looking forward to what we thought would be the biggest year yet for VR, when consumers would finally be able