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Results: 1-10 of 26

Court confirms that a press release to journalists amounts to prohibited advertising of pharmaceuticals
  • Bird & Bird
  • Sweden
  • May 22 2013

This article is a follow-up to an article in our March 2012 update concerning the decision of the Swedish Medical Products Agency (the "MPA"


Awaited judgment from the ECJ on dissemination of information by an independent third party - it may be regarded as advertising
  • Bird & Bird
  • European Union
  • July 17 2009

On 2 April 2009 the ECJ interpreted Article 86 of Directive 200183EC definition of advertising for medicinal products


Comparative advertising of a generic medicine
  • Bird & Bird
  • France
  • December 15 2009

It is not necessary within the meaning of Article L. 713-6 of the French Intellectual Property Code (“CPI”) to mention the brand of the reference product in comparative advertising for a generic medicine, as the healthcare professionals to which the advertising is directed have other means (namely, the INN - international non-proprietary name) by which to identify the corresponding reference product


Alain Gorny
  • Bird & Bird



Siobhan Rueter
  • Bird & Bird

Armand Killan
  • Bird & Bird

Andrea Simandi
  • Bird & Bird

Tim Harris
  • Bird & Bird