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AdWords and third party trademarks: the Enterprise Matters section of the Milan Court rules in the wake of the ECJ’s case-law
  • Martini Manna Avvocati
  • European Union, Italy
  • December 1 2014

The use of third party trademarks as "ad-words" in order to gain advantageous referencing in Internet searches does not necessarily constitute

ECJ finds that the use of metatags is a form of “advertising”
  • Stibbe
  • European Union
  • September 30 2013

On 11 July 2013, the ECJ held that "advertising", according to the word's definition in Article 2(a) of the Comparative Advertising Directive

Trade marks vs Adwords - the final decision (or is it?)
  • ENSafrica
  • European Union, South Africa
  • July 17 2013

The issue of Adwords has become increasingly important in trade mark law. When you buy a word from Google as an Adword, this has the effect that

Consumer products update - Summer 2013
  • Herbert Smith Freehills LLP
  • European Union, United Kingdom, Asia-Pacific
  • July 16 2013

Welcome to our Global Consumer Products Sector Update - a publication which highlights some key recent legal issues affecting consumer products

ECJ provides further guidance on the use of internet key words
  • Mills & Reeve LLP
  • European Union
  • August 12 2010

Following on the Louis Vuitton case, in Portakabin Ltd and another v Primakabin BV, (Case C-55808), the ECJ has provided further useful guidance relating to the use of competitor's keywords, in a judgment which further emphasises the need for internet advertisers who use competitors' trade marks as keywords, to make it clear that the advertised goods or services are not associated with the competitor

ECJ’s AdWords decision upholds Google’s integrity but does it raise questions over its business model? Users of Google’s service will have to tread carefully
  • Mills & Reeve LLP
  • European Union
  • August 12 2010

Trade mark owners are increasingly facing the unauthorised registration and use of their trade marks as keywords on internet search engines, the effect of which is that searches against their trade marks bring up their competitors' websites as sponsored advertisements

Using trade marks as keywords
  • Penningtons Manches LLP
  • European Union
  • October 6 2010

Following recent judgments from the European Court of Justice (ECJ), the law relating to the use of trade marks as keywords has been clarified

ECJ judgment in Interflora case
  • NautaDutilh
  • European Union, United Kingdom
  • September 27 2011

The U.S. company Interflora Inc. operates a worldwide flower-delivery network

ECJ: use of well-known trademarks as AdWords
  • De Brauw Blackstone Westbroek
  • European Union, United Kingdom
  • September 27 2011

Last Thursday, the European Court of Justice handed down its long-awaited decision in Interflora v Marks & Spencer

ECJ judgment in Interflora: keyword advertisers beware
  • RPC
  • European Union, United Kingdom
  • September 28 2011

The ECJ has delivered its judgment in the long awaited “keyword” advertising case Interflora v Marks & Spencer plc (M&S), on a reference from the English High Court made in June 2010