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Lumos Labs Settles With FTC Over Brain Training Program Claims
  • Arent Fox LLP
  • USA
  • January 11 2016

The Federal Trade Commission announced this week that Lumos Labs had agreed to settle false and deceptive advertising claims related to the company's


Cross-device tracking: the new frontier in interest-based advertising
  • Arent Fox LLP
  • USA
  • December 3 2015

The Federal Trade Commission recently hosted a public hearing on “cross-device tracking.” The agency invited representatives from the advertising


Paid to play: FTC cracks down on marketing company for deceptive video game endorsements
  • Arent Fox LLP
  • USA
  • September 9 2015

The Federal Trade Commission (FTC) continues to pursue companies for failing to disclose material connections in endorsements. In a recent action


FTC stops deceptive risk-free promotions of skincare products
  • Arent Fox LLP
  • USA
  • July 13 2015

On June 25, 2015, the FTC announced that it had taken action to stop a group of approximately 15 companies and 7 individuals from using allegedly


Advertisers beware: new FTC guidance signals tough stance on endorsements
  • Arent Fox LLP
  • USA
  • June 10 2015

The Federal Trade Commission (FTC) recently released new guidance regarding the use of endorsements in advertising. The new guidance is a "must read"


Mary Kay takes aim at ‘fraudulent couponing scheme’
  • Arent Fox LLP
  • USA
  • March 25 2015

The international skin care and cosmetics company Mary Kay is hitting back against what it is calling a "fraudulent couponing scheme" operated by the


Dating app stops attempt at native advertising
  • Arent Fox LLP
  • USA
  • March 13 2015

Tinder, a mobile dating application, recently removed an advertising campaign being conducted on the app by Gap, Inc. (Gap). Tinder claimed that the


Incentives and promotions in the fashion arena: the FTC weighs in
  • Arent Fox LLP
  • USA
  • December 11 2014

Fashion designers' retail pricing and promotional strategies have quickly evolved in the last decade, with Internet channels dramatically altering


Everyone’s a winner: FCC moves to modernize broadcast Contest Rule
  • Arent Fox LLP
  • USA
  • December 10 2014

Recently, the Federal Communications Commission (FCC) issued a Notice of Proposed Rulemaking seeking comment on proposed updates to its broadcast


Bogo? More like ‘no go’
  • Arent Fox LLP
  • USA
  • November 7 2014

The Federal Trade Commission (FTC) recently brought its first case under the Restore Online Shoppers’ Confidence Act (ROSCA), a 2010 federal law that