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Court grants full protection of unregistered trademark by applying both Article 13.1 and Article 31 of Trademark Law
  • China
  • June 21 2017

In a recent case, the Beijing High Court applied both Articles 13.1 and 31 of the 2001 Trademark Law to grant full protection over an unregistered

Supreme People’s Court provides guidance on merchandising rights
  • Fross Zelnick Lehrman & Zissu PC
  • China
  • June 5 2017

In 2008, shortly after release of Dreamworks' Kung Fu Panda film in China, a local individual filed a trademark application for KUNG FU PANDA covering

GMCQ - Global Media Technology and Communications Quarterly
  • Hogan Lovells
  • China, European Union, Hong Kong, OECD, United Kingdom, USA
  • May 11 2017

In 1996, Eli Noam predicted that "TV Regulation Will Become Telecom Regulation." This is happening now in Europe, where there is an inexorable push

TRAB Accepts Promotion of Trademark on Social Media as Evidence of Use in Non-use Cancellation Proceeding
  • LexField Law Offices
  • China
  • May 3 2017

In a non-use cancellation action decided in March 2017, the China Trademark Review & Adjudication Board (TRAB) accepted the evidence provided by

China confirms “Merchandising Rights” as “Earlier Rights” under Trade Mark Law
  • Marks & Clerk
  • China
  • April 24 2017

Further to the groundbreaking Kung Fu Panda case (discussed in our previous article), in which the Beijing Higher People’s Court recognised DreamWorks

Michael Jordan: “Qiao Dan” is Me! Michael Jordan’s trademark fight in China over his Name Rights
  • Mayer Brown LLP
  • China
  • April 19 2017

Michael Jordan, the legendary NBA star, has finally established his rights in his Chinese name after 5 years of intensive administrative and appeal

Baidu sued its contracted advertisers for misleading advertising
  • LexField Law Offices
  • China
  • April 1 2017

Baidu recently sued 5 company advertisers for conducting fraud activities after online promotion on Baidu.com. Beijing Haidian District Court has

A flexible approach to law making
  • CCPIT Patent & Trademark Law Office
  • China
  • March 8 2017

Since the Chinese intellectual property laws provide only the framework of the country’s IP systems, the Supreme Court has issued many judicial

Similarity of Trademarks: The Chinese Common Name of Smurfs is Found Similar to a Smurf Image
  • LexField Law Offices
  • China
  • March 2 2017

Beijing Higher People's Court (the Court) recently issued its final decision finding a later trademark application for "蓝精灵" (pronounced as "Lan Jing

“乔丹”之争的法律逻辑 2016年前三季度人格权侵权纠纷数据分析报告
  • King & Wood Mallesons
  • China
  • January 25 2017