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ASA Adjudications Snapshot - November 2015
  • CMS Cameron McKenna
  • United Kingdom
  • December 18 2015

A table on Fischer’s website compared the energy use and performance of one of their products to two other storage heaters. Details were provided for


ASA adjudications snapshot - October 2015
  • CMS Cameron McKenna
  • United Kingdom
  • November 30 2015

A TV ad for Mr Muscle’s Toilet Power discs, stated “One shot helps prevents the stains that harbour germs, helping you keep your toilet continuously


ASA adjudications snapshot - September 2015
  • CMS Cameron McKenna
  • United Kingdom
  • October 30 2015

Ads for Up & Go drink included the following claim: “AUSTRALIA’S NO.1 BREAKFAST”. In small print, “Source: IRI-Aztec, AU Grocery, Value Sales, 2014”


ASA adjudications snapshot - August 2015
  • CMS Cameron McKenna
  • United Kingdom
  • September 30 2015

A TV ad for Vanish Gold for whites showed a man soaking one of a number of grey T-shirts with on-screen text stating “6 hours soaking 100 polyester


ASA adjudications snapshot - July 2015
  • CMS Cameron McKenna
  • United Kingdom
  • August 28 2015

Pandle operated a website offering reviews of Accounting software. Various software providers were listed with star ratings for their products under


ASA adjudications snapshot June 2015
  • CMS Cameron McKenna
  • United Kingdom
  • July 31 2015

A black and white ad in Elle magazine featured a woman lying on the floor with her hands on her head. She had her eyes closed and was wearing


ASA adjudications snapshot May 2015
  • CMS Cameron McKenna
  • United Kingdom
  • July 2 2015

The online juice retailer’s own website included claims over its juices such as “LEAFY GREENS Apple Kale Spinach Lemon Ginger Detoxifier” and


ASA adjudications snapshot April 2015
  • CMS Cameron McKenna
  • United Kingdom
  • May 29 2015

A TV ad promoted a topically applied gel used to relieve joint pain, stating it was “Drug Free” and “doesn’t contain any drugs”. The complainant, a GP


ASA adjudications snapshot - March 2015
  • CMS Cameron McKenna
  • United Kingdom
  • May 11 2015

A selection of the most interesting ASA adjudications in March is summarised below, highlighting the key issues considered in those adjudications


ASA adjudications snapshot February 2015
  • CMS Cameron McKenna
  • United Kingdom
  • March 30 2015

Two prize promotions were held over Twitter, promoted by the following ads: “HardRockLondon A cheeky WinWednesday for you tell us your dream