We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.

Search results

Order by: most recent most popular relevance

Results: 1-10 of 685

“When Ambush Marketers smile at me, I go to Rio”: Protected uses of Olympic Insignia
  • The Commercial Bar Association of Victoria
  • Australia
  • August 24 2016

Association with the Olympic brand is a marketer’s dream. Through national and international law, the Olympic Movement is afforded considerable

What's wrong with using an Olympic-themed hashtag?
  • Griffith Hack
  • Australia
  • August 19 2016

While the world celebrates the Olympics, misuse of hashtags on social media has taken centre stage as many businesses could find themselves in hot

‘The Ring Games’: How ambush marketing can see brands benefit from multi-million dollar events for free
  • Corrs Chambers Westgarth
  • Australia
  • August 10 2016

Sponsorship agreements between brands and significant national and global sporting and cultural events provide valuable platforms from which those

Federal Court rules Olympic themed Telstra campaign is not misleading
  • Baker & McKenzie
  • Australia
  • August 10 2016

The Federal Court's recent decision in Australian Olympic Committee, Inc. v Telstra Corporation Limited2016 FCA 857 will be of particular interest

Australian and Singaporean courts clarify ‘own name’ defence
  • Davies Collison Cave
  • Australia, Singapore
  • August 10 2016

The bona fide use of ‘own name’ is a longstanding defence to trademark infringement in Singapore and Australia. However, although case law on the

Australian Olympic Committee v Telstra: Federal Court draws a ‘fine line’ on ambush marketing
  • Corrs Chambers Westgarth
  • Australia
  • August 10 2016

The legality of ambush marketing tactics in Australia and the protection of the value of sponsorship rights in relation to the Olympic Games has

Update: Australian Olympic Committee, Inc. v Telstra Corporation Limited 2016 FCA 857
  • Hall & Wilcox
  • Australia
  • August 4 2016

The Olympic Games is the largest sporting event in the world. Viewed by billions of people worldwide, many companies understandably seek to associate

That Just Won’t Fly: Federal Court decision in Qantas v Edwards offers guidance on trade mark confusion
  • Corrs Chambers Westgarth
  • Australia
  • July 5 2016

The Federal Court’s recent decision in Qantas v Edwards 2016 provides a useful exposition of two frequently-run grounds of opposition under the

Ugg-ly trade mark battle ahead for Australian ugg boot manufacturer
  • Herbert Smith Freehills LLP
  • Australia
  • June 7 2016

As the temperature cools and Australians reach for their ugg boots, one local Australian footwear business is feeling the heat from the

Great brand - shame about the product!
  • Watermark Patent & Trade Marks Attorneys
  • Australia
  • April 8 2016

A trade mark, personified by a brand, can be one of an organisation’s greatest assets. Indefinitely renewable, a trade mark can live on longer than