We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.

Search results

Order by: most recent most popular relevance

Results: 1-10 of 552

Search engine optimisation
  • Johnson Winter & Slattery
  • Australia
  • July 6 2015

Search engine optimisation (or "SEO") is a method of increasing the likelihood that a webpage or website will appear higher on a list of a search

IP in depth: difficulties with establishing grounds of opposition based on descriptive or suggestive trade marks
  • Fisher Adams Kelly
  • Australia
  • June 16 2015

A recent case in Australia highlights some of the considerations that business owners must take into account when selecting a company name or brand

Passing off in the UK, Australia and New Zealand: a divergence in criteria
  • Baldwins
  • Australia, New Zealand, United Kingdom
  • May 29 2015

On 13 May 2015, the UK Supreme Court affirmed the traditional requirements for the tort of passing off. The Court maintained that a claimant must

BrandWrites - May 2015
  • Bird & Bird
  • Australia, Belgium, China, European Union, Finland, Germany, Luxembourg, Netherlands, Poland, Singapore, United Kingdom
  • May 7 2015

The Court of Appeal of England and Wales has found that the sale by the well-known retailer Topshop of a t-shirt bearing an image of the famous pop

Madonna’s not the only MATERIAL GIRL
  • Spruson & Ferguson
  • Australia
  • April 2 2015

This matter concerned a non-use removal application filed by MG Icon seeking the removal of Caprice Australia's trade mark registration for MATERIAL

Nakedbus stripped by intercity
  • Shelston IP
  • Australia, European Union
  • March 17 2015

I and N are the no. 1 and 2 long distance bus companies in NZ, with I being the original monopoly. I owns INTERCITY. There were many prior disputes

Has Katy Perry jumped the (left) shark with her latest trade mark grab?
  • Watermark Patent & Trade Marks Attorneys
  • Australia
  • February 24 2015

Katy Perry is undoubtedly one of the biggest stars - and biggest brands - in the entertainment world today. Her position in the firmament was

JE SUIS CHARLIE, but it is not a trade mark
  • King & Wood Mallesons
  • Australia
  • January 21 2015

On 9 January 2015, a US trade mark application was filed for JE SUIS CHARLIE by a trust from California. An Australian application for JESUISCHARLIE

Ambushed! New Commonwealth legislation enacted to target ambush marketing
  • Maddocks
  • Australia
  • November 11 2014

Sport sponsorships generate billions of dollars in revenue each year, with many businesses clearly viewing sponsorships as a valuable asset. Ambush

The trade mark that stops an ad campaign? IP and related issues in marketing by bookmakers
  • Addisons
  • Australia
  • November 4 2014

A website is devoted to retired racehorse Black Caviar where roses, horse-care products and a range of merchandise may be purchased - all bearing the