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Ambushed! New Commonwealth legislation enacted to target ambush marketing
  • Maddocks
  • Australia
  • November 11 2014

Sport sponsorships generate billions of dollars in revenue each year, with many businesses clearly viewing sponsorships as a valuable asset. Ambush


When can a ‘descriptive’ word be registered as a trade mark?
  • Hall & Wilcox
  • Australia
  • October 30 2014

It seems that the answer depends on the factors which a decision maker may take into account.If a word is to be registered as a trade mark, it must


Australian trademark opposition round-up 11 December 2014
  • Phillips Ormonde Fitzpatrick
  • Australia
  • December 16 2014

An Australian Trademark Opposition Round-Up from the Trade Mark Office Journal dated 11 December 2014. If you wish to oppose the registration of


Journal 2014 October to December for overseas readers
  • Watermark Patent & Trade Marks Attorneys
  • Australia
  • December 16 2014

Two trade marks appear on the first page of this edition of the Watermark Journal. The first (naturally) is our own logo. The other is the Twitter


Australian trademark opposition round-up 30 October 2014
  • Phillips Ormonde Fitzpatrick
  • Australia
  • October 30 2014

An Australian Trademark Opposition Round-Up from the Trade Mark Office Journal dated 30 October 2014. If you wish to oppose the registration of trade


The 2014 Melbourne Cup
  • Phillips Ormonde Fitzpatrick
  • Australia
  • October 30 2014

The first Tuesday in November in Melbourne means only one thing: The Melbourne Cup. Run by the Victoria Racing Club, the Melbourne Cup has been held


Bad little piggie
  • Spruson & Ferguson
  • Australia
  • November 3 2014

Marketing Intelligence applied to register the trade mark SAVE MY BACON for a wide range of financial, business, and education services in Classes 35


That was SYNAC-THEN, this is SYNEC-THA-NOW
  • Spruson & Ferguson
  • Australia
  • November 3 2014

Novartis opposed the Australian designation of Obvieline’s International Registration for SYNECTHA, covering pharmaceutical goods in Class 5. The


There or thereabouts
  • Spruson & Ferguson
  • Australia
  • November 3 2014

Application for the below wine label was accepted with the endorsement that it would only be used in respect of wines produced from grapes primarily


Plain packaging in the age of obesity and Free Trade Agreements ?
  • HopgoodGanim
  • Australia
  • December 16 2014

According to a 2011 Forbes article, the value of the Google trade mark is US$44.3 billion (as at 2011, when the article was written). People overlook