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Results: 1-10 of 2,121

Six tips for generating buzz without getting stung
  • McCarter & English LLP
  • USA
  • July 13 2015

A good marketing department knows how to generate product “buzz” by leveraging external influencers and promotions. The challenge for the company is


FTC files lawsuit over “risk-free trial” offers
  • Manatt Phelps & Phillips LLP
  • USA
  • July 9 2015

The Federal Trade Commission filed suit in California federal court against 7 individuals and 15 companies that allegedly scammed consumers with


Court certifies class action alleging fictitious “sale” prices by J.C. Penney
  • Arent Fox LLP
  • USA
  • July 6 2015

A California federal judge recently certified a class action lawsuit that alleges violations of California consumer protection laws by J.C. Penney


Retail advertising: consumer class actions gaining traction
  • Alston & Bird LLP
  • USA
  • July 6 2015

Retailers continue to face litigation and enforcement activity concerning their price advertising practices. In particular, comparisons of "regular,"


New insights from FTC on its endorsement Guides to reflect continued focus on disclosures
  • Reed Smith LLP
  • USA
  • June 11 2015

After the FTC revised its Guides Concerning the Use of Endorsements and Testimonials (the "Guides") in 2009, it followed up with a set of frequently


Congress considers consumer right to review
  • Manatt Phelps & Phillips LLP
  • USA
  • May 15 2015

Consumers would be endowed with a protected right to post reviews pursuant to a new bill introduced in Congress. The Consumer Review Freedom Act of


FTC pursues marketers of weight-loss supplements
  • Klein Moynihan Turco LLP
  • USA
  • May 5 2015

Yesterday, the Federal Trade Commission (the "FTC" or "Commission") announced that it has obtained a temporary restraining order from a federal court


FTC’s “Operation Ruse Control” revs up against auto dealers, deceptive advertising
  • Klein Moynihan Turco LLP
  • USA
  • March 30 2015

The Federal Trade Commission (the "FTC" or "Commission") and various law enforcement agencies are racing forward with their latest campaign against


How to remove false, defamatory reviews from My3Cents.com
  • Vorys, Sater, Seymour and Pease LLP
  • USA
  • March 20 2015

No company today is immune from negative reviews on websites such as My3Cents.com. In fact, My3Cents.com has received an aggregate 2.2 star rating


Direct marketer pays $8 million for alleged deceptive practices, TSR violations
  • Klein Moynihan Turco LLP
  • USA
  • March 10 2015

Last week, the Federal Trade Commission (the "FTC" or "Commission") announced its $7.5 million settlement with Allstar Marketing Group, LLC following