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Markey requests FTC investigation of energy-drink claims
  • Shook Hardy & Bacon LLP
  • USA
  • December 7 2012

U.S. Rep. Edward Markey (D-Mass.) has written a November 30, 2012, letter to Federal Trade Commission (FTC) Chair Jon Leibowitz asking the agency to investigate advertising claims made by energy-drink manufacturers


Food fight for Nickelodeon
  • Shook Hardy & Bacon LLP
  • USA
  • December 7 2012

In the ongoing battle over whether the government should regulate food ads targeting children, the Food Marketing Workgroup (FMW), a coalition of more than 80 health groups and nutritionists, is putting pressure on Nickelodeon and its parent company, Viacom, to adopt nutrition guidelines for foods marketed to children, particularly foods that license Nickelodeon characters such as SpongeBob SquarePants and Dora the Explorer


Rudd Center study targets food and beverage ads on children’s websites
  • Shook Hardy & Bacon LLP
  • USA
  • July 12 2013

Yale University's Rudd Center for Food Policy and Obesity has published a paper criticizing the use of food and beverage advertising on Websites


Advertising Standards Board upholds children’s marketing complaint against cereal maker
  • Shook Hardy & Bacon LLP
  • USA
  • June 28 2013

The Obesity Policy Coalition (OPC) recently announced that the Australian Advertising Standards Board (ASB) has upheld its complaint alleging that a


New York City launches ad campaign urging reduced portion sizes
  • Shook Hardy & Bacon LLP
  • USA
  • January 13 2012

The New York City Health Department has launched a “hard-hitting” ad campaign encouraging subway riders to cut their portions of food and sugary drinks to reduce the health risks associated with obesity


Consumer interests seek FTC investigation of digital youth marketing; Doritos targeted
  • Shook Hardy & Bacon LLP
  • USA
  • October 21 2011

Several consumer advocacy organizations have filed a complaint with the Federal Trade Commission (FTC) based on a report that “identifies, analyzes, and documents a set of digital marketing practices that pose particular threats to children and youth, especially when used to promote foods that are high in fat, sugars, and salt, which are known to contribute to child and adolescent obesity.”


Nutella false ad suits to proceed as statewide class action
  • Shook Hardy & Bacon LLP
  • USA
  • November 18 2011

A federal court in California has entered an order certifying a class in consolidated lawsuits alleging that the company which produces Nutella falsely advertises its product as healthy and beneficial to children despite making the hazelnut spread with “dangerous levels of fat and sugar.”


Class action filed against POM Wonderful for consumer fraud
  • Shook Hardy & Bacon LLP
  • USA
  • October 8 2010

A Kansas resident has filed a putative class action in state court against POM Wonderful, LLC, alleging that the company's claims that its pomegranate products have special health benefits are false, deceptive and misleading


Conference to examine marketing obesity prevention
  • Shook Hardy & Bacon LLP
  • USA
  • July 30 2010

DTC Perspectives Inc. has announced the 2010 Marketing Disease Prevention in America (MDPA) Conference, which will discuss how health care marketing can effectively address obesity prevention


CMAJ editorial urges energy drink regulation
  • Shook Hardy & Bacon LLP
  • USA
  • July 30 2010

"Caffeine-loaded energy drinks have now crossed the line from beverages to drugs delivered as tasty syrups," opines a July 26, 2010, Canadian Medical Association Journal editorial, which recommends "strict regulations" and warning labels comparable to those required for caffeine tablets