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Advertisers beware: new FTC guidance signals tough stance on endorsements
  • Arent Fox LLP
  • USA
  • June 10 2015

The Federal Trade Commission (FTC) recently released new guidance regarding the use of endorsements in advertising. The new guidance is a "must read"


When inaccurate simulations lead to litigation and settlements
  • Arent Fox LLP
  • USA
  • June 8 2015

Publisher Sega of America, Inc. (Sega) and developer Gearbox Software, L.L.C. (Gearbox) are involved in a battle centered around Aliens: Colonial


Saks wants proposed class action over return policy dismissed
  • Arent Fox LLP
  • USA
  • March 31 2015

Consumer class actions against fashion retailers are on the rise, and the most recent target is Saks Fifth Avenue. Currently pending in the Central


Mary Kay takes aim at ‘fraudulent couponing scheme’
  • Arent Fox LLP
  • USA
  • March 25 2015

The international skin care and cosmetics company Mary Kay is hitting back against what it is calling a "fraudulent couponing scheme" operated by the


Dating app stops attempt at native advertising
  • Arent Fox LLP
  • USA
  • March 13 2015

Tinder, a mobile dating application, recently removed an advertising campaign being conducted on the app by Gap, Inc. (Gap). Tinder claimed that the


FTC targets mobile app makers over cancer detection claims
  • Arent Fox LLP
  • USA
  • February 27 2015

The Federal Trade Commission (FTC) announced this week that it had settled with two marketers of mobile medical apps (MMAs) New Consumer


American Idol winner wants out from contract with show’s producer; claims producer acted as a ‘talent agency’
  • Arent Fox LLP
  • USA
  • February 20 2015

American Idol Season 11 winner Phillip Phillips has filed a petition with the California Labor Commissioner, arguing that 19 Entertainment, Inc. (the


Dictating the use of a celebrity’s likeness: former Panamanian strongman Manuel Noriega ousted from court
  • Arent Fox LLP
  • USA
  • December 16 2014

Video game developer Activision Blizzard, Inc. recently won a key victory in the ongoing battle over the right of publicity when a California state


Incentives and promotions in the fashion arena: the FTC weighs in
  • Arent Fox LLP
  • USA
  • December 11 2014

Fashion designers' retail pricing and promotional strategies have quickly evolved in the last decade, with Internet channels dramatically altering


Everyone’s a winner: FCC moves to modernize broadcast Contest Rule
  • Arent Fox LLP
  • USA
  • December 10 2014

Recently, the Federal Communications Commission (FCC) issued a Notice of Proposed Rulemaking seeking comment on proposed updates to its broadcast