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FTC Settles with Breathalyzer Company over False Advertising
  • Winston & Strawn LLP
  • USA
  • February 15 2017

The FTC recently settled false advertising claims against Breathometer, Inc. regarding Breathometer’s breathalyzer app and wireless device. Among


Advertising Law Snapshot Volume 2, Issue 3
  • Winston & Strawn LLP
  • USA
  • February 15 2017

Plaintiff has no standing to bring claim under Supreme Court decision in Spokeo v. Robins because the plaintiff couldn’t identify any actual damages


VIZIO Settles FTC and New Jersey AG Smart TV Tracking Charges
  • Winston & Strawn LLP
  • USA
  • February 9 2017

VIZIO, Inc. recently agreed to pay $2.2 million to settle a regulatory complaint based on the company’s collection of viewing data from its “smart”


Advertising Law Snapshot Volume 2, Issue 2
  • Winston & Strawn LLP
  • USA
  • February 9 2017

Create agency audit policy, MSA should state “who”, “what,” “where,” “why,” and “how” for audit, Limit scope of auditidentify parameters to avoid


Advertising Law Snapshot Volume 2, Issue 1
  • Winston & Strawn LLP
  • USA
  • January 24 2017

FTC conducted a $50K prize contest to submit innovative solutions to block illegal robocalls. Rules included judging criteria, and stated that judges


Consumers and Their Phones: Legal Risks for Companies
  • Winston & Strawn LLP
  • USA
  • January 23 2017

Pokémon GO brought augmented realityand related privacy concernsto the forefront in 2016. More companies will likely join the augmented reality


What Advertisers and Agencies Need to Worry About in 2017
  • Winston & Strawn LLP
  • USA
  • January 6 2017

Advertising, Marketing & Promotions Practice Chair Brian Heidelberger unpacks the lessons of 2016 for the year ahead. In his most recent Mini Law


FTC Settles With Mars Petcare US Over Dog Food Health Benefit Claims
  • Winston & Strawn LLP
  • USA
  • December 27 2016

The FTC recently settled claims against Mars Petcare US, Inc., in connection with claims made for its Eukanuba Brand Dog Food. The FTC alleged in its


NAD Recommends Dyson Discontinue Comparative Health Claims
  • Winston & Strawn LLP
  • USA
  • December 6 2016

The National Advertising Division (NAD) has recommended that Dyson B2B, Inc., (Dyson) discontinue its internet video titled, “Paper Towels Aren’t as


Advertising Law Snapshot Volume 1, Issue 19
  • Winston & Strawn LLP
  • USA
  • November 17 2016

Do not mislead as to source of native ads. Where consumers would not recognize content as an ad, ensure that such content is clearly and conspicuously