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Results: 1-10 of 326

New York City launches ad campaign urging reduced portion sizes
  • Shook Hardy & Bacon LLP
  • USA
  • January 13 2012

The New York City Health Department has launched a “hard-hitting” ad campaign encouraging subway riders to cut their portions of food and sugary drinks to reduce the health risks associated with obesity


Online food marketing a “cynical” ploy to target children, claims new report
  • Shook Hardy & Bacon LLP
  • United Kingdom
  • January 13 2012

A recent report issued by the British Heart Foundation (BHF) and Children’s Food Campaign (CFC) has described online food marketing to children as “pervasive,” with more than 75 percent of Websites targeting children with high fat, sugar and salt (HFSS) products “linked to a corresponding product or brand page on a social networking site” such as Facebook or Twitter


Coffee drinker claims that Safeway misled purchasers of “Kona blend”
  • Shook Hardy & Bacon LLP
  • USA
  • September 16 2011

After Kona coffee growers called for Safeway, Inc. to comply with Hawaiian regulations on labeling Kona coffee, a California resident filed a putative class action against the company in federal court, alleging that its Safeway Select “Kona Blend” coffee contains “very little Kona coffee bean content.”


Class definition in Yo-Plus litigation redefined on remand
  • Shook Hardy & Bacon LLP
  • USA
  • December 9 2011

A federal court in Florida has redefined a plaintiffs’ class in deceptive advertising litigation against the company that claims its Yo-Plus yogurt provides digestive health benefits


FTC revises guidance on product environmental claims
  • Shook Hardy & Bacon LLP
  • USA
  • October 12 2012

The U.S. Federal Trade Commission (FTC) has revised its green marketing guidance “to help marketers avoid making misleading environmental claims” about their products


Nationwide class certified in false-advertising suit against POM Wonderful
  • Shook Hardy & Bacon LLP
  • USA
  • October 12 2012

A federal multidistrict litigation (MDL) court in California has certified a nationwide class of consumers who purchased a POM Wonderful pomegranate juice product between October 2005 and September 2010 and allege that the company’s health-related benefit claims are false and misleading


Putative class claims Nature Valley “100 natural” products are not all natural
  • Shook Hardy & Bacon LLP
  • USA
  • September 14 2012

New York and New Jersey residents have filed a putative nationwide class action with two statewide subclasses against General Mills, Inc. in a Minnesota federal court, alleging that the company has violated federal and state consumer fraud laws by marketing its Nature Valley snack bars as “100 Natural” when they contain high-fructose corn syrup and other non-natural ingredients


European Court of Justice decides winemaker cannot label product as “wholesome”
  • Shook Hardy & Bacon LLP
  • European Union, Germany
  • September 14 2012

A European Court of Justice panel has determined that a German winemaker may not, under European Union law, place labels on its bottles including the word bekömmlich (meaning digestible, wholesome or nourishing


CARU recommends changes to “Froot Loops” website; Kellogg agrees
  • Shook Hardy & Bacon LLP
  • USA
  • September 14 2012

The Kellogg Co. has reportedly agreed to modify its “Froot Loops” cereal Website following recommendations from the Children’s Advertising Review Unit (CARU), which called for better disclosure that advertising is present within the site’s games and activities


Australian Medical Association tackles alcohol marketing
  • Shook Hardy & Bacon LLP
  • Australia
  • September 21 2012

The Australian Medical Association (AMA) has released a 60-page report in conjunction with its National Summit on Alcohol Marketing to Young People that accuses industry of targeting children with new media tactics as well as alcohol-flavored food and cosmetic products