Reed Smith LLP | USA | 20 Jun 2023
AI has disrupted the fashion and beauty space in a number of ways. The technology is used to enable brands to develop content more seamlessly, such…
Reed Smith LLP | USA | 20 Jun 2023
AI has revolutionized the advertising industry by helping marketers optimize ad campaigns and reach the right target audience effectively…
Reed Smith LLP | European Union, United Arab Emirates, USA | 1 Aug 2022
Since the first edition of our Guide to the Metaverse, the use cases for the technologies that underpin these new online environments have developed…
Reed Smith LLP | USA | 17 Nov 2021
In September 2020, nearly 50 models filed suit against Moda Operandi (“Moda”) and Condé Nast (the parent company to Vogue) alleging that Moda and…
Reed Smith LLP | USA | 4 Oct 2021
The International Alliance for Responsible Drinking (IARD), which represents major global alcohol producers, partnered with leading advertising…
Reed Smith LLP | USA | 1 Jul 2021
The National Collegiate Athletic Association (NCAA) has officially adopted interim policy changes that will allow college athletes the opportunity to…
Reed Smith LLP | United Kingdom | 19 May 2021
The word itself means "beyond the universe," but what exactly is the metaverse? One way to describe it is the increasing permeability of the borders…
Reed Smith LLP | Japan | 17 May 2021
The COVID-19 pandemic has had immeasurable effects on consumers and how they engage with brands, with the elimination of in-person consumer…
Reed Smith LLP | USA | 11 Sep 2020
As we head into fall 2020, many advertising companies are beginning - if they have not already done so - to restart media shoots. Just as they did…
Reed Smith LLP | USA | 8 Sep 2020
The New York State Legislature recently passed a bill that expands the State’s current laws to protect one’s right of publicity after death. Under…