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Has Australia paved the way for New Zealand to introduce plain packaging?

  • AJ Park
  • -
  • Australia, New Zealand
  • -
  • August 16 2012

Jonathan Aumonier-Ward talks to Radio New Zealand on Australia's decision to implement tobacco plain packaging

Comparative advertising shot down in flames

  • Wedlake Bell
  • -
  • United Kingdom
  • -
  • April 5 2011

As the fight for customers grows ever fiercer comparative advertising is being increasingly deployed by businesses in order to steal a march on their competitors