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Comparative advertising in Hungary

Bird & Bird
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European Union, Hungary
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June 27 2011

Comparative advertising is permitted by the Advertisement Act in Hungary

The law applicable to comparative advertising in Italy

Bird & Bird
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Italy
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June 27 2011

There are three main sets of rules applicable to comparative advertising in Italy

The Swedish application of l’Oréal v Bellure

Bird & Bird
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Sweden
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June 21 2010

The L'Oréal case has not yet been cited by Swedish Courts in trade mark matters, but a principle similar to the free-riding principle has for many years been applied by the Swedish Market Court on matters regarding unfair marketing

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Workarea - Media & Entertainment
Firm Name - Bird & Bird

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Hungary (1)
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Sweden (1)