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Pharmaceutical companies seek FDA guidance on social marketing

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • April 7 2010

Pharmaceutical companies recently filed written statements with the Food and Drug Administration, urging the agency to adopt guidelines for Web marketing and the use of social media

Groups file complaint over online health marketing

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • December 28 2010

In a complaint filed with the Federal Trade Commission, the Center for Digital Democracy, Consumer Watchdog, World Privacy Forum, and U.S. Public Interest Research Group (collectively “the Group”) allege that health marketers are violating Internet users’ privacy by tracking their online activity to target them with ads “precisely honed to a particular illness or condition.”

Q&A: guide to a healthy social media dietwhat should you really tweet?

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • June 14 2012

Companies in the health and nutrition industry are increasingly using social media platforms to engage consumers and promote brand loyalty

$1.5m for FTC in latest acai berry settlement

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • April 5 2012

The Federal Trade Commission’s enforcement sweep last April against the marketers of acai berry products has resulted in two more settlements with the agency totaling $1.5 million