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FDA enforcement of online advertising and promotional activities: emerging marketing opportunities come with legal and regulatory risk

  • Hogan Lovells
  • -
  • USA
  • -
  • April 13 2009

On April 2, 2009, the U.S. Food and Drug Administration (FDA) publicly released fourteen “untitled” letters to major pharmaceutical firms challenging the use of “sponsored links” and alleging that the links make product claims but fail to provide required risk information