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FDA issues proposed rule on clear and conspicuous standard for DTC advertisements

  • Reed Smith LLP
  • -
  • USA
  • -
  • March 31 2010

The Food and Drug Administration (FDA) is seeking comments on a proposed rule to amend the requirements for direct-to-consumer (DTC) advertisements as mandated under the Food and Drug Administration Amendments Act of 2007 (FDAAA

FDA comment solicitation on drug advertising

  • Reed Smith LLP
  • -
  • USA
  • -
  • June 24 2009

On June 22, 2009, the FDA announced a public comment opportunity on its "Experimental Study of Presentation of Quantitative Effectiveness Information to Consumers in Direct-to-Consumer (DTC) Television and Print Advertisements for Prescription Drugs

New proposed DTC advertising guidelines

  • Reed Smith LLP
  • -
  • USA
  • -
  • May 28 2009

On May 27, 2009, the Food and Drug Administration (FDA) published a notice soliciting comments on a draft guidance document entitled "Presenting Risk Information in Prescription Drug and Medical Device Promotion."