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In some businesses it is fairly common and routine practice: buy the competitor’s trademark as a keyword from Google (or other search engines) and show up in search results when the public searches for the competition’s products
A highly publicized case that has been going on for the last two years in which the large international service, Agence France-Presse, sued Google Inc. claiming Google, through Google News, infringed on its copyrights was settled last week
In a much awaited decision in the trademark world, on April 3, 2009, the Court of Appeals for the Second Circuit held that Google’s sale and offer for sale of trademarks as keywords, which trigger advertisements called sponsored links, is a "use in commerce" under the Lanham Act
