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What is a broadcaster to do when approached by an ad agency buying time for an undisclosed political candidate?

Davis Wright Tremaine LLP
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USA
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May 24 2012

Does a broadcast station need to book a political ad buy for an agency purporting to be representing a candidate, but refusing to reveal who that candidate is?

Court of Appeals strikes down Communications Act ban on political and issue advertising on noncommercial broadcasting stations - analyzing the issues

Davis Wright Tremaine LLP
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USA
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April 13 2012

The Communications Act's ban on noncommercial broadcast stations running political and issue advertising was struck down as unconstitutional by the US Court of Appeals for the Ninth Circuit

FCC decides that Randall Terry not entitled to run graphic anti-abortion TV ads in the Super Bowl for his "presidential campaign" - but questions remain

Davis Wright Tremaine LLP
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USA
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February 3 2012

In an 11th hour decision released at about 5 PM on the Friday before the Super Bowl, the FCC decided that TV station WMAQ-TV in Chicago was justified in denying Randall Terry's request to buy advertising time in the Super Bowl

Why broadcasters have to air political attack ads even if they don't want to

Davis Wright Tremaine LLP
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USA
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January 31 2012

With the Florida broadcast airwaves overrun with political ads in the last few days - the great majority of them attack ads - many ask why do broadcasters keep running those ads?

FCC declares Anderson Cooper's daytime talk show to be exempt from equal opportunities - what's the impact on your local talk programs?

Davis Wright Tremaine LLP
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USA
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December 2 2011

The FCC issued a declaratory ruling this week finding that Anderson Cooper’s new talk show appeared to be a bona fide news interview program exempt from equal opportunities under the FCC’s political broadcasting rules interpreting the mandate of Section 315 of the Communications Act

A webinar refresher on the FCC's political broadcasting rules - computing lowest unit rates in spots sold as part of advertising packages

Davis Wright Tremaine LLP
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USA
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October 18 2011

While the off-year elections of 2011 are not yet history, the Lowest Unit Rate period for the 2012 Presidential election will soon be upon many stations in the early primary and caucus states

Reclaiming over-the-air tv spectrum for wireless broadband use - what will the budget super committee decide?

Davis Wright Tremaine LLP
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USA
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October 16 2011

The battle over the reclamation of television spectrum for wireless broadband rages on, and some in the television industry fear that the future of over-the-air television may be sacrificed to Congressional attempts to reduce the Federal deficit

Remember lowest unit charge windows for local political races and upcoming presidential primaries and caucuses

Davis Wright Tremaine LLP
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USA
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October 10 2011

Broadcast stations must charge political candidates the lowest unit rate that they charge any commercial advertiser for a comparable advertising spot during the 45 days before a primary and the 60 days before a general election

Social media: new best practices for spirits

Davis Wright Tremaine LLP
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USA
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September 21 2011

The Distilled Spirits Council of the United States (“DISCUS”), which represents spirits manufacturers and suppliers, this week released new guidelines (PDF) for marketing and promoting alcoholic beverage products via social media and other digital platforms

Hurricanes and earthquakes - emergency communications in the spotlight with CAP conversion and National EAS Test coming soon (though, for CAP, maybe not as soon as we thought)

Davis Wright Tremaine LLP
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USA
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August 25 2011

There has been much focus on emergency communications recently, with the East Coast earthquake re-igniting the debate over FM-enabled mobile phones, and with Hurricane Irene forcing stations to gear up for emergency coverage in the coming days