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Results: 1-7 of 7

Mobile marketing - legal do's & don’ts

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • April 8 2010

The Burton US Open 2010 Snowboarding tournament featured, in addition to exciting action in the halfpipe and on the slopestyle course, a host of mobile marketing activities

Blogger beware: using endorsements and testimonials the right way

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • July 16 2010

The use of bloggers to promote a product or event has become an integral part of most marketing campaigns for action sports

Learning the rights and wrongs of commercial speech

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • April 23 2012

Michael Jordan recently learned that his achievements on the basketball court do not translate into success in court when his opponent is the First Amendment

Marketing to kids: a time for playing by the rules

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • February 28 2010

The growth of action sports has largely been fueled by fans under 18, and on-line marketing companies targeting that audience have followed

Text message complaint against sports team highlights risks associated with using new media to interact with fans

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • June 6 2012

Most major sports teams invite fans to receive text message alerts about breaking news, player trades, scores, etc

Using behavioral targeting to reach fans: new laws on the horizon

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • May 24 2010

Action sports often appeal to a specific demographic

Privacy policy considerations for sports marketers

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • March 31 2011

Marketers of sporting events and products, like those in other industries, increasingly use customer data to promote events and products, to get to know their customers and fans, and to improve customer service