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Results: 1-10 of 11

A tweet silences the Aflac duck - a case study in celebrity agreements

  • Reed Smith LLP
  • -
  • USA
  • -
  • March 16 2011

Gilbert Gottfried is looking for gainful employment, and Aflac is looking for a new voice-over man

The online behavioral advertising debate heats up in D.C.

  • Reed Smith LLP
  • -
  • USA
  • -
  • November 18 2010

A draft Commerce Department report being reviewed by the White House that recommends the creation of a privacy policy office and passage of legislation that establishes "a baseline privacy framework" was leaked yesterday and is proliferating as we speak (or write

The show must go on - but first get consent

  • Reed Smith LLP
  • -
  • USA
  • -
  • April 13 2010

Last week, the U.S. District Court for the Northern District of Illinois’ Eastern Division found that a 20th Century Fox SMS campaign violated the Telephone Consumer Protection Act (the “TCPA”

There is an 'I' in behavioral advertising

  • Reed Smith LLP
  • -
  • USA
  • -
  • February 11 2010

Coming soon to many websites near you (possibly), you may find a slew of little blue "I" icons populating the Internet

The study that never was - a lesson in comparative advertising

  • Reed Smith LLP
  • -
  • USA
  • -
  • January 21 2010

On Jan. 19, 2010, Weight Watchers International Inc. of New York sued its rival, Jenny Craig, Inc., in the U.S. District Court for the Southern District of New York

FDA seeks to understand social media

  • Reed Smith LLP
  • -
  • USA
  • -
  • November 25 2009

Earlier this month, the Food and Drug Administration (FDA) held public hearings to better understand the role of, and the risks associated with, the promotion and marketing of FDA-regulated products using the Internet and social media

New bill concerns media vendors

  • Reed Smith LLP
  • -
  • USA
  • -
  • October 16 2009

We’ve written in the past on Adlaw by Request about pending legislation that’s winding its way through Congress to establish a new agency, the Consumer Finance Protection Agency (the "CFPA"

FTC releases updated guidance on endorsements and testimonials

  • Reed Smith LLP
  • -
  • USA
  • -
  • October 6 2009

An important and relevant topic that has been addressed through several articles on Adlaw by Request in the past is the FTC’s position and guidance on endorsements and testimonials in advertising

Christoff v. Nestlé USA, Inc. - a lesson in California's single-publication rule

  • Reed Smith LLP
  • -
  • USA
  • -
  • August 31 2009

Is there an advertiser in California (or perhaps anywhere) who has an idea of what California’s single-publication rule even provides?

Will Nielsen fall prey to its own ratings?

  • Reed Smith LLP
  • -
  • Global
  • -
  • August 25 2009

For decades, advertisers, agencies and the media have hung onto every Neilsen rating to tell them who was watching television, what they were watching, and for how long