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Online food marketing a “cynical” ploy to target children, claims new report

  • Shook Hardy & Bacon LLP
  • -
  • United Kingdom
  • -
  • January 13 2012

A recent report issued by the British Heart Foundation (BHF) and Children’s Food Campaign (CFC) has described online food marketing to children as “pervasive,” with more than 75 percent of Websites targeting children with high fat, sugar and salt (HFSS) products “linked to a corresponding product or brand page on a social networking site” such as Facebook or Twitter

UK group files complaints about online ads targeting kids

  • Shook Hardy & Bacon LLP
  • -
  • United Kingdom
  • -
  • February 10 2012

A U.K.-based public interest charity has filed 54 separate complaints with the Advertising Standards Authority (ASA) contending that the subject companies, including Cadbury and Pringle’s, are promoting food products high in sugars, fat or salt to children online