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In September 2011, the staff (the Staff) of the securities regulatory authorities of Alberta, Ontario, Québec, Nova Scotia, New Brunswick and the Northwest Territories (the Jurisdictions) published CSA Multilateral Staff Notice 51-336 Issuers Using Mass Advertising (the Notice), which sets out the Staff’s views with respect to the use of general advertising (including advertising through television, social media, radio, Internet and print) in an apparent effort to promote interest in an issuer’s securities
