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How is your trade mark being used online? Google updates trade mark policy for advertisers

Clayton Utz
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Australia
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May 23 2013

Google recently changed its AdWords Trademark Policy to allow advertisers to use a competitor's trade mark as a search term for their advertisements

Google seeking High Court appeal against liability for misleading and deceptive AdWords links

Davies Collison Cave
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Australia
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May 25 2012

Search giant Google has sought special leave to appeal a decision of the Full Federal Court which held it liable for misleading and deceptive “AdWords” sponsored links appearing in its search results

Generating content in the internet age

Watermark Patent & Trade Marks Attorneys
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Australia
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July 11 2012

In a significant blow to Google’s business model, the Full Court of the Federal Court of Australia has unanimously found that Google engaged in misleading or deceptive conduct by publishing a competitor’s web address in sponsored links appearing in response to an enquiry made through Google’s search engine

Joustin’ Beaver v Justin Beaver: eager beavers pip popstar to the post in proceedings as plaintiff

King & Wood Mallesons
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Australia
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July 17 2012

With teen pop sensation Justin Bieber gracing Australian shores (and pre-teen hearts) this week, we've noticed that it's not just hordes of screaming girls that he's been attracting

Paid online advertising and the liability of search engine providers

Hall & Wilcox
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Australia
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April 4 2012

In yesterday’s Full Federal Court appeal decision, it was unanimously held that Google had itself engaged in misleading or deceptive conduct in relation to a number of misleading advertisements that appeared on its search engine website

Google AdWords appeal

Norton Rose LLP
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Australia
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April 4 2012

On Tuesday 3 April 2012 the Full Court of the Federal Court of Australia - consisting of Chief Justice Keane, Justice Jacobson, and Justice Lander - handed down a joint decision overturning the earlier decision of Justice Nicholas on 22 September 2011

Recent Google AdWords cases in Australia: from Googles to spectacles

Davies Collison Cave
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Australia
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September 24 2012

Optimising visibility on search engines’ result pages has become a core component of any online marketing strategy

Google found liable for misleading and deceptive representations in Adwords sponsored links

Davies Collison Cave
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Australia
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May 4 2012

The Full Federal Court has unanimously held that search giant Google engaged in ‘misleading and deceptive conduct’ in contravention of Australian consumer protection laws by publishing advertisements headlined with the name or trade mark of an advertiser's competitor, in circumstances where users clicking on the advertisement were taken to the advertiser’s website which contained no information about the competitor

The little known defence in the fight against the misuse of brands online

Norton Rose LLP
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Australia
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May 22 2012

Brand owners have long struggled to protect their brands online

Google granted leave to appeal to the High Court in AdWords case

Davies Collison Cave
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Australia
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July 5 2012

Search engine giant Google has been granted special leave to appeal a decision of the Full Federal Court which held it liable for misleading and deceptive "AdWords" sponsored links appearing in its search results

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