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Results: 11-20 of 84

A mixed bouquet for Marks & Spencer in Europe as the Advocate General gives his opinion on keyword advertising in Interflora

  • Herbert Smith Freehills LLP
  • -
  • European Union
  • -
  • March 24 2011

In Interflora v Marks & Spencer, the Advocate General today agreed that advertisers should be able to "bid" on competitors' famous trade marks in search engine keyword advertising in order to present themselves as a commercial alternative, without being found unlawfully to have taken unfair advantage of the reputation of those competitors

Interflora v M&S: further guidance in the AdWords minefield

  • Wragge Lawrence Graham & Co LLP
  • -
  • European Union
  • -
  • September 23 2011

The latest case in the quest for clarification of trade mark law in relation to online use, particularly in relation to keywords (or "AdWords"), was handed down on 22 September

Google AdWords decision in Europe: trademark owners may prevent competitors from using trademarks as keywords

  • Mintz Levin Cohn Ferris Glovsky and Popeo PC
  • -
  • European Union
  • -
  • September 27 2011

Remember last year when the European Union’s Court of Justice ruled that Google did not violate European Union law by selling trademarks as keywords and thereby permitting advertisers to purchase and use keywords corresponding to their competitor’s trademarks in Google ads?

Pinterest? Pyntrest? Pinterest not the owner of its name in the EU

  • King & Wood Mallesons
  • -
  • European Union
  • -
  • January 9 2014

If a recent EU trade mark ruling is upheld, crafty DIY-ers, Martha Stewart wannabes and eager wedding planners could find themselves "pinning" images

Trade marks vs Adwords - the final decision (or is it?)

  • ENSafrica
  • -
  • European Union, South Africa
  • -
  • July 17 2013

The issue of Adwords has become increasingly important in trade mark law. When you buy a word from Google as an Adword, this has the effect that

ECJ provides further guidance on the use of internet key words

  • Mills & Reeve LLP
  • -
  • European Union
  • -
  • August 12 2010

Following on the Louis Vuitton case, in Portakabin Ltd and another v Primakabin BV, (Case C-55808), the ECJ has provided further useful guidance relating to the use of competitor's keywords, in a judgment which further emphasises the need for internet advertisers who use competitors' trade marks as keywords, to make it clear that the advertised goods or services are not associated with the competitor

The use of metatags: is it “advertising”?

  • Shepherd & Wedderburn LLP
  • -
  • European Union, United Kingdom
  • -
  • July 31 2013

Businesses in the UK have for some time been subject to strict rules on misleading advertising, contained in the Business Protection from Misleading

Google set to change its trademark policy throughout Canada and most of Europe

  • Baker Botts LLP
  • -
  • Canada, European Union
  • -
  • August 31 2010

On September 14, 2010, Google is set to change its controversial AdWords policy for Canada, the United Kingdom, Ireland and most of the rest of Europe

The liability of service providers in the information society. Reflections about the judgment of the European Court of Justice delivered on 23 March 2010 in joined cases C-236 to 238 08 Google v Louis Vuitton and others before the CJ (formerly ECJ)

  • Bird & Bird
  • -
  • European Union, France
  • -
  • June 21 2010

The liability of the company Google France as provider of data storage services online is analysed in the recent Judgment of the CJ in cases C-23608, C-23708 and C-23808

Top-level-domain .eu reserved for trademark owners established in the EU

  • Hogan Lovells
  • -
  • European Union
  • -
  • October 25 2012

The European Court of Justice decided that the registrations of .eu domain names during the "sunrise period" (the initial registration period for trademark owners) by EU-based agencies on behalf of trademark owners not established in the EU do not meet the relevant statutory requirements