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ECJ provides further guidance on the use of internet key words

Mills & Reeve LLP
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European Union
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August 12 2010

Following on the Louis Vuitton case, in Portakabin Ltd and another v Primakabin BV, (Case C-55808), the ECJ has provided further useful guidance relating to the use of competitor's keywords, in a judgment which further emphasises the need for internet advertisers who use competitors' trade marks as keywords, to make it clear that the advertised goods or services are not associated with the competitor

ECJ’s AdWords decision upholds Google’s integrity but does it raise questions over its business model? Users of Google’s service will have to tread carefully

Mills & Reeve LLP
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European Union
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August 12 2010

Trade mark owners are increasingly facing the unauthorised registration and use of their trade marks as keywords on internet search engines, the effect of which is that searches against their trade marks bring up their competitors' websites as sponsored advertisements

Further ECJ ruling on use of trade marks as keywords

Squire Sanders
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European Union
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July 15 2010

The European Court of Justice has given another ruling on the question of whether use of another's trade mark as an internet search engine keyword amounts to trade mark infringement

Google’s “AdWords” service clears big hurdle in European court

Jorden Burt LLP
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European Union, France
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July 7 2010

Google's AdWords service has come under fire in litigation around the world

The Brussels Court of Appeal ruling of 11 February 2009 in the Polo Ralph Lauren v eBay case in the light of CJ judgment of 23 March 2010 in joined cases Google v Louis Vuitton

Bird & Bird
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Belgium, European Union
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June 21 2010

On 23 March 2010, the ECJ delivered its judgment in joined cases Google v Vuitton (cases C-23608, C-23708 and C-23808) regarding questions as to whether Google's AdWords advertising system can involve trade mark infringement

Time to be positive? Google’s AdWords policy in focus

Neal Gerber & Eisenberg LLP
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European Union, USA
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November 15 2010

Following its successful appearance before the Court of Justice of the European Communities (ECJ) earlier this year, Google recently announced sweeping changes to its AdWords policies in the European Union

The liability of service providers in the information society. Reflections about the judgment of the European Court of Justice delivered on 23 March 2010 in joined cases C-236 to 238 08 Google v Louis Vuitton and others before the CJ (formerly ECJ)

Bird & Bird
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European Union, France
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June 21 2010

The liability of the company Google France as provider of data storage services online is analysed in the recent Judgment of the CJ in cases C-23608, C-23708 and C-23808

Google set to change its trademark policy throughout Canada and most of Europe

Baker Botts LLP
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Canada, European Union
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August 31 2010

On September 14, 2010, Google is set to change its controversial AdWords policy for Canada, the United Kingdom, Ireland and most of the rest of Europe

Google AdWords - too close for comfort

Squire Sanders
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European Union
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July 23 2010

You will no doubt be aware that AdWords is Google's paid referencing system which allows advertisers to bid to reserve keywords

L’Oréal v eBay: the Advocate General delivers his opinion

RPC
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European Union, United Kingdom
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February 9 2011

Under the Advocate General's opinion, online marketplace operator eBay can become liable for its users' actions

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Search results

ECJ provides further guidance on the use of internet key words

ECJ’s AdWords decision upholds Google’s integrity but does it raise questions over its business model? Users of Google’s service will have to tread carefully

Further ECJ ruling on use of trade marks as keywords

Google’s “AdWords” service clears big hurdle in European court

The Brussels Court of Appeal ruling of 11 February 2009 in the Polo Ralph Lauren v eBay case in the light of CJ judgment of 23 March 2010 in joined cases Google v Louis Vuitton

Time to be positive? Google’s AdWords policy in focus

The liability of service providers in the information society. Reflections about the judgment of the European Court of Justice delivered on 23 March 2010 in joined cases C-236 to 238 08 Google v Louis Vuitton and others before the CJ (formerly ECJ)

Google set to change its trademark policy throughout Canada and most of Europe

Google AdWords - too close for comfort

L’Oréal v eBay: the Advocate General delivers his opinion

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