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Brand management in a global market

  • Fish & Richardson PC
  • -
  • Global
  • -
  • April 21 2015

As with patent rights, protecting your trademark rights early and proactively is an effective and cost-efficient strategy. A successful brand

Sofia Vergara successfully shuts down “fan site” via UDRP proceeding

  • Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • -
  • Global
  • -
  • March 3 2015

A WIPO panel recently found in favor of Sofia Vergara regarding her objection to registration of the sofiavergara.org domain name, and the use of the

The BBB promotes privacy discloses for native ads

  • Herzog Fox & Neeman
  • -
  • Global
  • -
  • December 25 2014

The Better Business Bureau ("BBB") encourages companies that promote products using personalized online native advertisements to comply with the

Study shows that more than half of the advertisements served by Google are never seen

  • Herzog Fox & Neeman
  • -
  • Global
  • -
  • December 25 2014

Recent study published by Google analyzes its ad display platforms and explores the factors which affect an advertisement's viewability (e.g., ad

Looking ahead to the data protection trends in 2015

  • Taylor Wessing
  • -
  • Global
  • -
  • November 10 2014

As the nights draw in, our thoughts turn to the year ahead. Here we attempt to anticipate a few important developments, likely to fall under a data

Global media and communications quarterly - Autumn 2014

  • Hogan Lovells
  • -
  • Global
  • -
  • October 15 2014

The new President of Mexico Peña Nieto started work on 1 December 2012. The following day, the three main political parties executed the so-called

The reputational menace coming to a screen near you

  • Schillings
  • -
  • Global
  • -
  • October 8 2014

The increased use of video as a publishing tool has reputation implications for individuals and businesses alike. The lurking danger is the speed

You’re not gonna like this! Facebook limits advertisers’ options for boosting likes

  • Arent Fox LLP
  • -
  • Global
  • -
  • September 19 2014

Thanks to a recently announced change to Facebook’s “Platform Policy,” it will soon become more difficult for companies to get consumers to “like”

Facebook changes the rules again: the Sally Field Principle of “Likes” on Social Media

  • Venable LLP
  • -
  • Global, USA
  • -
  • September 4 2014

We're all pretty used to seeing sweepstakes that require entrants to "like" an advertiser's or app's Facebook page in order to enter&mdash

Financial Regulatory Developments 1 August - International Organisation of Securities Commissions (IOSCO)

  • Dentons
  • -
  • Global
  • -
  • August 1 2014

IOSCO has reported on a survey to assess how investment firms use social media. It found that use is still in its infancy, with firms only just