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The law applicable to comparative advertising in Italy

  • Bird & Bird
  • -
  • Italy
  • -
  • June 27 2011

There are three main sets of rules applicable to comparative advertising in Italy

“Made in Italy”

  • Bird & Bird
  • -
  • Italy
  • -
  • July 21 2010

The topic of foodstuff tracking through the label "Made in Italy" is a very sensitive issue in Italian legislation, case law and public opinion

Google “AdWords” system and registered trade marks

  • Bird & Bird
  • -
  • Italy
  • -
  • June 21 2010

The use of keywords in online advertising systems is prevalent in our culture and can cause conflicts among competitors, especially when the keywords consist of registered trade marks