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A question of circumstances

Bugnion SpA
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Italy
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June 29 2012

Not all Italian courts take the same approach towards the lookalike phenomenon or trade dress in general

FALSTAFF: the ‘everybody wins’ Customs policy

Bugnion SpA
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Italy
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February 28 2012

The tools being implemented by Italian Customs are having a significant impact, both in fighting piracy and in public administration relations

Italian courts: drawing on expertise

Bugnion SpA
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Italy
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May 4 2011

Italy is the ideal forum for the protection of IP rights in the European Union, thanks to judicial expertise, predictability of rulings and the short timeframe in which decisions are issued

Protecting designs and the exterior appearance of products

Bugnion SpA
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Italy
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July 7 2010

Shapes in Italy can be protected using the following measures: three-dimensional (3D) trademark protection; unfair competition principles, pursuant to Article 2598 of the Civil Code; and design protection

Domain names against it all

Bugnion SpA
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Italy
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May 4 2010

In the internet era many signs, including domain names, enjoy distinctive character, and thus are used to attract consumers and to identify the source of goods

Policing very much in fashion in Italy

Bugnion SpA
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Italy
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March 1 2010

With Italy's policing bodies boasting internal departments to investigate IP infringement, and a range of actions possible, the country is well-geared to tackle the counterfeiting threat

Italian law provides broader protection to well-known and famous marks

Bugnion SpA
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Italy
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January 6 2010

While Italian legislation does not define what constitutes a well-known mark, their treatment as marks that ‘enjoy a reputation’ means that they enjoy wide protection

A detailed look at Italy’s regulatory regime on unfair advertising

Bugnion SpA
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Italy
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November 2 2009

Advertisers must take into consideration provisions of the Consumer Code and Legislative Decree 1452007 when devising a marketing campaign

Pharmaceutical trademarks

Bugnion SpA
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Italy
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August 30 2009

Inconsistencies in approach to the test of likelihood of confusion make it difficult to evaluate in advance the risks associated with adopting a pharmaceutical trademark in Italy

Non-traditional trademarks

Bugnion SpA
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Italy
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July 1 2009

The conservative approach of the Patent and Trademark Office and the courts to the protection of non-traditional trademarks, as well as limited national case law on the issue, mean that much remains to be clarified with regard to the scope of protection of such signs