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CJEU establishes framework for use of trade marks in keyword advertising
- NautaDutilh
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- European Union
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- December 13 2011
Keyword advertising the best-known example of which is Google AdWords is a new and promising way of promoting a business
Dutch courts apply ECJ Google ruling on keywords
- NautaDutilh
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- European Union, Netherlands
- -
- March 22 2011
ECJ rules on use of trade marks in keyword advertisingOver the past years much has been said and written about a party using keywords for its ads, where those keywords are identical to another party's trade marks
