We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.
In cooperation with Association of Corporate Counsel
  Request new password

Search results

Order by most recent / most popular / relevance

Results: 1-2 of 2

CJEU establishes framework for use of trade marks in keyword advertising

  • NautaDutilh
  • -
  • European Union
  • -
  • December 13 2011

Keyword advertising the best-known example of which is Google AdWords is a new and promising way of promoting a business

Dutch courts apply ECJ Google ruling on keywords

  • NautaDutilh
  • -
  • European Union, Netherlands
  • -
  • March 22 2011

ECJ rules on use of trade marks in keyword advertisingOver the past years much has been said and written about a party using keywords for its ads, where those keywords are identical to another party's trade marks