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Advertising & marketing: recent developments of importance

Gowling Lafleur Henderson LLP
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Canada
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March 3 2008

Advertising law in Canada encapsulates a multitude of legal issues and is governed by federal and provincial laws as well as self-regulatory codes, policies and bodies

The inevitable disclosure doctrine rejected in Québec

McCarthy Tétrault LLP
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Canada
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February 26 2009

The American doctrine of inevitable disclosure is based on the idea that, in some circumstances, an individual’s knowledge of a company’s trade secrets may be so significant that if he or she were to leave an employer to work in a similar job elsewhere, the move would inevitably lead to disclosure of the former employer’s trade secrets in the course of performing the new tasks

Dismantling the pyramid new guidelines on multi-level marketing plans

Heenan Blaikie LLP
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Canada
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October 20 2009

When is a multi-level marketing plan MLM an illegal pyramid scheme; and what are some tips on how to comply with the other obligations and prohibitions applicable to MLMs?

Advertising standards Canada releases advisory on “no contract” advertising

Gowling Lafleur Henderson LLP
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Canada
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July 13 2011

According to Advertising Standards Canada (ASC), the term “no contracts” may beconsidered misleading when used in the context of a product or service that has binding terms and conditions associated with it

Dispute resolution processes in entertainment contracts

Heenan Blaikie LLP
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Canada
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October 18 2011

James Kosa wrote an interesting and thoughtful piece over at slaw last week: Shape-Shifting Dispute Processes: Adapting the Process to the Type of IT Dispute

Yellow Pages Marketing B.V. et al. fined over $9 million for misleading advertising

Bereskin & Parr LLP
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Canada
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April 26 2012

On March 1, 2012, the Ontario Superior Court of Justice found that a network of five national and international companies and three individuals (principals and employees of the companies) (respondents) violated the Competition Act for making false and misleading statements

E-mail campaign complaining about retailer results in damages for defamation

Dentons
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Canada
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June 25 2012

Social media is great “word of mouth” advertising when things go right

Problematic trends in automotive dealer advertising

Gowling Lafleur Henderson LLP
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Canada
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October 16 2012

Ontario Motor Vehicle Industry Council (OMVIC), the regulatory body for Ontario car dealers and dealer advertising associations, has issued a number of bulletins covering "problematic trends in dealer advertising"