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Trademarks and brands: maximising the value of trademark practitioners and marketers

  • Watermark Patent & Trade Marks Attorneys
  • -
  • Australia
  • -
  • March 10 2010

While trademarks and brands both serve the function of quality indicators, there is a fundamental difference between the two

What's in a name? How celebrities and CEOs can shape your brand

  • Watermark Patent & Trade Marks Attorneys
  • -
  • Australia
  • -
  • March 4 2013

What's in a name? Well, a lot, if you are referring to the name of a person behind a brand or organisation. A strong personality can certainly