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When fighting “natural” claims, primary jurisdiction should not be your primary defense

Alston & Bird LLP
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USA
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May 24 2013

When faced with false advertising class actions based on the use of the word "natural," the food industry had found an ally in the Food and Drug

New guidance issued on social media use for alcohol beverage companies

Davis Wright Tremaine LLP
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USA
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May 17 2013

On Monday, the Alcohol & Tobacco Tax & Trade Bureau ("TTB") released new guidance on the use of social media by alcohol beverage companies. The

Preliminary approval granted for settlement of Frosted Mini-Wheats false ad claims

Shook Hardy & Bacon LLP
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USA
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May 10 2013

A federal court in California has rendered its reluctant approval of a preliminary settlement in class litigation against Kellogg Co., alleging that

San Francisco City attorney sues Monster Beverage

Shook Hardy & Bacon LLP
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USA
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May 10 2013

San Francisco City Attorney Dennis Herrera has filed a consumer-fraud lawsuit on behalf of the people of the State of California against Monster

Product demonstrations deliver reward and risk

Venable LLP
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USA
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May 7 2013

Every marketer knows that nothing drives sales like showing the product in action. Product demonstrations are arguably among the most important

NAD finds anti-wrinkle serum’s prescription comparison unsupported

Shook Hardy & Bacon LLP
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USA
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April 25 2013

The National Advertising Review Board, a self-regulatory appellate unit of the advertising industry's National Advertising Division (NAD), has

Vermont AG signals interest in food marketing to kids

Shook Hardy & Bacon LLP
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USA
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April 19 2013

Vermont Attorney General (AG) Bill Sorrell will reportedly join other state AGs for a conference on "the current state of food industry marketing to

“All Natural” suit against AriZona Iced Tea: class decertified and suit tossed

Morrison & Foerster LLP
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USA
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April 9 2013

In the world of food misbranding class actions, few cases have yet made it to the merits stage. Companies defending against these claims should

FDA doesn’t “like” dietary supplement maker’s Facebook activity

Manatt Phelps & Phillips LLP
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USA
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March 21 2013

In the agency's first enforcement action based on social media activity, the Food and Drug Administration published a warning letter sent to dietary

Less dry or moisturized? NAD decides

Manatt Phelps & Phillips LLP
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USA
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March 15 2013

In a challenge brought by Energizer Personal Care, the maker of competitive Schick razors argued that an unsupported moisturizing message that the

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Search results

When fighting “natural” claims, primary jurisdiction should not be your primary defense

New guidance issued on social media use for alcohol beverage companies

Preliminary approval granted for settlement of Frosted Mini-Wheats false ad claims

San Francisco City attorney sues Monster Beverage

Product demonstrations deliver reward and risk

NAD finds anti-wrinkle serum’s prescription comparison unsupported

Vermont AG signals interest in food marketing to kids

“All Natural” suit against AriZona Iced Tea: class decertified and suit tossed

FDA doesn’t “like” dietary supplement maker’s Facebook activity

Less dry or moisturized? NAD decides

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