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Report urges FTC and AGS to investigate digital marketing of alcohol to youth

Shook Hardy & Bacon LLP
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USA
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May 21 2010

The Center for Digital Democracy and the Berkeley Media Studies Group have released a report, "Alcohol Marketing in the Digital Age," that discusses some of the specific ways that alcohol beverage companies are conducting contemporary advertising campaigns using digital media, data collection, behavioral targeting, social media, and online gaming and video that allegedly appeal to underage youth

Critique of study linking obesity to social networks buried in statistical journal

Shook Hardy & Bacon LLP
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USA
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June 24 2011

In 2007, a study published in the New England Journal of Medicine generated widespread media coverage for its claims that obesity can be transmitted via social networks, such as friendship, familial relationship or marriage

Facebook seeks dismissal of class claims over use of youth’s “Likes” without consent

Shook Hardy & Bacon LLP
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USA
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August 12 2011

Seeking either clarification or dismissal of claims alleging that it has violated state law by republishing the product or service preferences (“Likes”) of children younger than age 18 as accompaniments to paid advertisements without first obtaining parental consent, Facebook, Inc. argues that the claims are insufficiently pleaded, fail to state a claim or are preempted by federal law

Mccain, Kerry introduce digital privacy bill

Shook Hardy & Bacon LLP
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USA
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April 15 2011

Senators John McCain (R-Ariz.) and John Kerry (D-Mass.) have introduced a bill that would “establish a regulatory framework under the aegis of the Federal Trade Commission FTC” to protect personal data online

FTC staff concludes online behavioral advertising enforcement program not anticompetitive

Shook Hardy & Bacon LLP
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USA
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August 19 2011

The Federal Trade Commission (FTC) has issued a staff advisory opinion informing the Council of Better Business Bureaus, Inc. (CBBB) that staff does not have any “present intention” to recommend that FTC bring an enforcement action against a CBBB plan to hold companies “engaged in online behavioral advertising” (OBA) accountable for compliance with self-regulatory principles issued in July 2009 and administered by the Digital Advertising Alliance (DAA

Rudd Center report claims “advergames” promote unhealthy food to kids

Shook Hardy & Bacon LLP
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USA
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January 13 2012

Yale University’s Rudd Center for Food Policy & Obesity recently published a study claiming that “children are disproportionately targeted by food company Websites using branded computer games, known as advergames,” which allegedly promote “calorie-dense nutrient-poor foods.”

Consumer interests seek FTC investigation of digital youth marketing; Doritos targeted

Shook Hardy & Bacon LLP
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USA
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October 21 2011

Several consumer advocacy organizations have filed a complaint with the Federal Trade Commission (FTC) based on a report that “identifies, analyzes, and documents a set of digital marketing practices that pose particular threats to children and youth, especially when used to promote foods that are high in fat, sugars, and salt, which are known to contribute to child and adolescent obesity.”

NLRB judge finds fast-food Facebook post encouraged harassment of union supporter

Shook Hardy & Bacon LLP
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USA
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April 27 2012

A National Labor Relations Board (NLRB) administrative law judge has determined that the owner of 10 Jimmy John’s fast-food restaurants in the Minneapolis-St. Paul area violated federal law during a labor dispute by, among other matters, posting a pro-union employee’s phone number on its Facebook page and suggesting that members text the employee to “let him know how they feel.”

CARU recommends changes to “Froot Loops” website; Kellogg agrees

Shook Hardy & Bacon LLP
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USA
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September 14 2012

The Kellogg Co. has reportedly agreed to modify its “Froot Loops” cereal Website following recommendations from the Children’s Advertising Review Unit (CARU), which called for better disclosure that advertising is present within the site’s games and activities

TTB issues industry circular on social media advertising of alcohol beverages

Shook Hardy & Bacon LLP
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USA
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May 17 2013

The U.S. Treasury Department's Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued guidance to industry on the "Use of Social Media in the