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San Francisco City attorney sues Monster Beverage

Shook Hardy & Bacon LLP
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USA
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May 10 2013

San Francisco City Attorney Dennis Herrera has filed a consumer-fraud lawsuit on behalf of the people of the State of California against Monster

Preliminary approval granted for settlement of Frosted Mini-Wheats false ad claims

Shook Hardy & Bacon LLP
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USA
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May 10 2013

A federal court in California has rendered its reluctant approval of a preliminary settlement in class litigation against Kellogg Co., alleging that

TTB issues industry circular on social media advertising of alcohol beverages

Shook Hardy & Bacon LLP
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USA
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May 17 2013

The U.S. Treasury Department's Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued guidance to industry on the "Use of Social Media in the

Food commercials allegedly linked to increased brain activity in teens

Shook Hardy & Bacon LLP
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USA
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May 10 2013

A recent study has allegedly concluded that food commercials increased brain activity in adolescent viewers regardless of body weight. Ashley

Food marketing in U.S. Spanish-language TV target of new study

Shook Hardy & Bacon LLP
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USA
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May 10 2013

A recent study has reportedly concluded that while fewer food advertisements overall are shown during U.S. Spanish-language children's TV programs

Lawsuit claims Kix cereal isn’t “all natural”

Shook Hardy & Bacon LLP
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USA
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November 4 2011

Contending that the genetically modified (GM) corn in General Mills’ Kix Crispy Corn Puffs and Honey Kix Crispy Corn Puffs cereals renders their “All Natural Corn” representations false and misleading, a California resident has filed a putative class action against the company in state court

Food advertising to kids deemed “inherently misleading”

Shook Hardy & Bacon LLP
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USA
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February 24 2012

In an article titled “Government Can Regulate Food Advertising to Children Because Cognitive Research Shows That It Is Inherently Misleading,” two attorneys and a communications professor assert that the First Amendment is no bar to the regulation of “junk food” ads targeting children younger than 12 because they lack the ability to understand the advertisers’ intent

Olive oil trade group challenges Capatriti brand as inauthentic

Shook Hardy & Bacon LLP
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USA
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February 8 2013

The North American Olive Oil Association has brought an unfair competition and false advertising action against The Gourmet Factory claiming that it

NAD finds anti-wrinkle serum’s prescription comparison unsupported

Shook Hardy & Bacon LLP
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USA
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April 25 2013

The National Advertising Review Board, a self-regulatory appellate unit of the advertising industry's National Advertising Division (NAD), has

Rudd Center report focuses on children’s food and beverage marketing

Shook Hardy & Bacon LLP
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USA
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April 5 2013

Yale University's Rudd Center for Food Policy & Obesity has issued a March 2013 report highlighting "where children and adolescents viewed the food

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