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Results: 11-20 of 582

Right of publicity? First, let me take a selfie

  • Fenwick & West LLP
  • -
  • USA
  • -
  • June 10 2014

"Oh, he wants to do a selfie," President Barack Obama observed with amusement before gamely posing with Boston Red SOX designated hitter David Ortiz

Elvis has left the building, but not Beretta’s ad campaign

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • May 1 2014

Hoping to capitalize on Elvis Presley's fame, fortune, and fondness for guns, Italian firearms manufacturer Beretta launched an advertising campaign

Be strategic about your “strategic alliance”

  • Dykema Gossett PLLC
  • -
  • Australia, USA
  • -
  • April 22 2014

Two is better than one, right? If strategic alliances are marriages, then joint development agreements ("JDAs") are the prenuptial agreements. While

Bargaining with the little green robot: understanding the Google Play Developer Distribution Agreement

  • Sheppard Mullin Richter & Hampton LLP
  • -
  • USA
  • -
  • March 28 2014

While it came to market slightly after the iTunes App Store, the Google Play Store has definitely made up for lost time. The Google Play Store

Supreme Court applies “zone of interests” standing test for Lanham Act false advertising claims; decision may portend increased Lanham Act litigation

  • Kramer Levin Naftalis & Frankel LLP
  • -
  • USA
  • -
  • March 25 2014

A unanimous Supreme Court decision today portends increased Lanham Act unfair competition litigation by confirming that diverse market participants

New decision highlights risks of using celebrities in ads

  • Kelley Drye & Warren LLP
  • -
  • USA
  • -
  • March 23 2014

Clients often ask us whether they can mention celebrities in their ad campaigns. A recent Seventh Circuit decision in Michael Jordan's $5 million

Read this before you Tweet that link!

  • Squire Patton Boggs
  • -
  • USA
  • -
  • March 20 2014

Most companies by now have made their footprint in social media, including on leading platforms such as Facebook and Twitter. With 500 million Tweets

Michael Jordan secures victory in 7th Circuit right of publicity ruling

  • Winston & Strawn LLP
  • -
  • USA
  • -
  • March 3 2014

On February 19, 2014, the 7th Circuit held that Jewel Foods Store, Inc.'s use of Michael Jordan's name and number in a congratulatory ad that also

Publicity rights vs. the First Amendment

  • Fenwick & West LLP
  • -
  • USA
  • -
  • February 19 2014

The right of publicity continues to emerge as a significant intellectual property right of which businesses must be aware not only in the context of

IP and PR

  • ENSafrica
  • -
  • South Africa, USA
  • -
  • February 12 2014

When will the message hit home? The one that says that trade mark enforcement cannot be seen in a vacuum. That in the information age - and the age of