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Ninth Circuit takes expansive view of Dilution Act in Visa trademark case

  • Foley & Lardner LLP
  • -
  • USA
  • -
  • July 6 2010

In a decision that will be welcomed by owners of famous brands, the Ninth Circuit Court of Appeals recently affirmed summary judgment in favor of credit card giant Visa on its trademark dilution claim against use of "eVisa" for an Internet-based "multilingual education and information business" Visa Int'l Serv. Ass'n. v. JSL Corp., No. 08-15206 (9th Cir. June 28, 2010