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NAD determines Priceline did not falsely disparage Travelocity in "light-hearted spoof"

  • Winston & Strawn LLP
  • -
  • USA
  • -
  • April 11 2012

The NAD determined that William Shatner's recurring Priceline Negotiator character did not falsely disparage Travelocity by stating: "So, you've been double crossed by other travel sites and now you want to try the real deal?"