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Blogger beware: using endorsements and testimonials the right way

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • July 16 2010

The use of bloggers to promote a product or event has become an integral part of most marketing campaigns for action sports

Marketing to kids: a time for playing by the rules

  • Loeb & Loeb LLP
  • -
  • USA
  • -
  • February 28 2010

The growth of action sports has largely been fueled by fans under 18, and on-line marketing companies targeting that audience have followed