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There is a great deal of controversy and debate among brand owners about how to deal with the issuance of new top-level domains (TLD) by the Internet Corporation for Assigned Names and Numbers (ICANN
ICANN has recently appointed the World Intellectual Property Organization (WIPO) to be the exclusive provider of dispute resolution services when a third party files a formal “Legal Rights Objection” or “LRO” to a pending application under the new gTLD program
