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NAD refers Talking Rain to FTC after insufficient advertising changes

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • October 3 2014

The National Advertising Division (NAD) has referred Talking Rain Beverage Co. to the Federal Trade Commission (FTC ) after the company failed to

Youth sports legislation calls for energy drink guidelines

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • September 12 2014

Recent legislation (S.B. 2718) introduced by U.S. Sen. Robert Menendez (D-N.J.) and U.S. Rep. Bill Pascrell (D-N.J.) has called for energy drink

Ad watchdog upholds complaint against Naked Juice antioxidant claims

  • Shook Hardy & Bacon LLP
  • -
  • United Kingdom, USA
  • -
  • January 10 2014

The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that PepsiCo International Ltd. ta Naked Juice made antioxidant

Food advertising to kids deemed “inherently misleading”

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • February 24 2012

In an article titled “Government Can Regulate Food Advertising to Children Because Cognitive Research Shows That It Is Inherently Misleading,” two attorneys and a communications professor assert that the First Amendment is no bar to the regulation of “junk food” ads targeting children younger than 12 because they lack the ability to understand the advertisers’ intent

Putative class alleges whole foods products contain GM ingredients

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • December 6 2013

Texas and California residents have filed a putative class action against Whole Foods Market Services, Inc. in a Texas federal court, alleging that

Lawsuit claims Kix cereal isn’t “all natural”

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • November 4 2011

Contending that the genetically modified (GM) corn in General Mills’ Kix Crispy Corn Puffs and Honey Kix Crispy Corn Puffs cereals renders their “All Natural Corn” representations false and misleading, a California resident has filed a putative class action against the company in state court

Class claims HPP-treated fruit drinks cannot carry “raw” labeling

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • February 14 2014

A California resident has filed a putative nationwide class action against Suja Life, LLC, alleging that the company, which advertises and labels its

NAD to investigate 5-Hour Energy claims highlighted in NYT report

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • January 11 2013

The Council of Better Business Bureaus' National Advertising Division (NAD) has reportedly decided to review "no crash later" claims made by Living

ASA UK chides Budweiser for linking beer to sexual success

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • April 13 2012

The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that a radio advertisement for Budweiser beer violated rule 19.6 of the Broadcast Committee of Advertising Practice code by linking the consumption of alcohol to sexual success

Class action challenging source of restaurants’ “Kobe” beef settled

  • Shook Hardy & Bacon LLP
  • -
  • USA
  • -
  • June 9 2014

A California state trial court has approved the settlement agreement in a class action against Innovative Dining Group LLC (IDG), owner of the Boa