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ICANN, the Internet Corporation for Assigned Names and Numbers, has released details of the nearly 2,000 applications it has received for new generic Top-Level Domains, an initiative that has been both applauded and vilified by the online community
Currently, there are twenty-two generic top-level domains (“gTLDs”), such as .com, .net and .org, as well as over 250 country code domains (“ccTLDs”), such as .us (United States), .de (Germany) and .jp (Japan), available to Internet users
Trademark owners who wish to prevent their valuable brands from being associated with the online adult entertainment industry will need to take prompt action in light of the upcoming launch of a new top-level domain name, “.XXX.”
On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) approved the implementation of a new generic top-level domain (“gTLD”) program
