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Behavioral economics and brand management

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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China, USA
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January 22 2013

Brand owners instinctively understand how valuable a powerful trademark can be. Trademarks reduce consumer search costs by making it easier for

“Classic” case of trademark infringement? Top Tobacco and North Atlantic Operating Company argue whether Classic Canadian and Classic American Blend are confusingly similar

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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December 8 2011

Top Tobacco, L.P. v. North Atlantic Operating Co., Inc. (TTAB Nov. 21, 2011) shows the very fluid application of facts to law in trademark cases, and therefore, that reasonable minds can differ

Judge in New Mexico issues temporary restraining order against research in motion to prevent use of BBX mark at conference in Singapore

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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December 13 2011

Research In Motion (RIM) planned to introduce its newest mobile platform at the BLACKBERRY developers’ conference (DevCon) in Singapore

First Amendment right to anonymous speech trumps right to discover identity of blogger alleged to have infringed copyrighted works of Art of Living Foundation

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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November 22 2011

“Skywalker’s First Amendment right to anonymous speech outweighs the need for discovery at this time.”

Total war: General Mills successfully opposes registration of “total” for yogurt

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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November 28 2011

An 11-year dispute over whether “Total” yogurt is confusingly similar to “Total” cereal came to an end in September at least in the Trademark Trial and Appeal Board

“We the people” should avoid trashing our own trademarks

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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December 6 2011

One of the most common reasons trademark applications are refused registration is that the applied-for marks are confusingly similar to other marks that are already registered

The Anti-Counterfeiting Trade Agreement (ACTA) strives to strengthen protection for copyright and trademark owners throughout the world against counterfeiting and piracy of their products by attempting to harmonize the laws of member nations. But will it?

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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Global
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October 12 2011

ACTA signed by U.S., Australia, Canada, South Korea, Japan, New Zealand, Morocco, and Singapore - all that's left for it to come into effect is the deposit of instruments of acceptance by six of these signatories

Green Day awarded attorneys’ fees against artist after defeating copyright infringement and unfair competition claims with fair use defense

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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November 30 2011

Green Day, a punk band most of us know for the song Good Riddance, and others remember for songs like Basket Case, was sued by artist Derek Seltzer for copyright infringement and unfair competition over Green Day’s use of his work Scream Icon in connection with Green Day’s song East Jesus Nowhere

False advertising claim over statements in billing letter to patients not sufficiently pled under Lanham Act

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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January 13 2012

Ameritox is “the nation’s leader in pain medication monitoring, offering urine drug testing services to help physicians assess medication adherence of patients on chronic opioid therapy.”

Second Circuit rules that presenting covenant not to sue eliminates subject matter jurisdiction over declaratory judgment action for non-infringement and cancellation of trademark registration

Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
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USA
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November 14 2011

Nike sued Yums for infringement of Nike’s registered trade dress in the Air Force 1 shoe

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Search results

Behavioral economics and brand management

“Classic” case of trademark infringement? Top Tobacco and North Atlantic Operating Company argue whether Classic Canadian and Classic American Blend are confusingly similar

Judge in New Mexico issues temporary restraining order against research in motion to prevent use of BBX mark at conference in Singapore

First Amendment right to anonymous speech trumps right to discover identity of blogger alleged to have infringed copyrighted works of Art of Living Foundation

Total war: General Mills successfully opposes registration of “total” for yogurt

“We the people” should avoid trashing our own trademarks

The Anti-Counterfeiting Trade Agreement (ACTA) strives to strengthen protection for copyright and trademark owners throughout the world against counterfeiting and piracy of their products by attempting to harmonize the laws of member nations. But will it?

Green Day awarded attorneys’ fees against artist after defeating copyright infringement and unfair competition claims with fair use defense

False advertising claim over statements in billing letter to patients not sufficiently pled under Lanham Act

Second Circuit rules that presenting covenant not to sue eliminates subject matter jurisdiction over declaratory judgment action for non-infringement and cancellation of trademark registration

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