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'Not for sale': US and EU approaches to trademark and copyright.

  • Portolano Cavallo Studio Legale
  • -
  • Italy, USA
  • -
  • January 27 2011

On January 4 2010 the US Court of Appeals for the Ninth Circuit established that the distribution, by the copyright owner, of promotional CDs for marketing purposes involved a transfer of ownership of such CDs to the recipients, regardless of the fact that such copies were labelled 'promotional use only - not for sale', thus allowing third parties to sell on such copies without the copyright owner's consent